![]() "Then they start considering buying the technology for personal use." Most people will have their first encounter with VR at the workplace, much like those of us born in the 1960’s, 1970’s and 1980’s had their first experience with computers in an office or educational setting. That’s also why Apple wants to make sure they’re active and involved, as B2B and enterprise are happening right now. "Very much in the same place. Enterprise will adopt VR as a standard technology in the next 12 to 24 months. To what extent are we at a similar point in evolution today regarding AR? Much of the battle with trying to bring remote employees into the office post-pandemic goes against their corporate sustainability initiatives." When the PC first appeared, some might say it was presented as a business-class device that over time became part of the consumer experience. The same for massive office spaces, including that of Apple and Meta. "For example, Javits Center in Manhattan has more than 800,000 square feet of space that when filled, are a drain on both emissions and energy. "In a responsible world, sustainable corporate travel and immersive meetings with VR not only protect the environment through the reduction of air travel - but expansive event halls and exhibition spaces no longer need to be heated, cooled, or lit for events. If the tech remains at a pioneer stage, where do you see it most making a positive difference today? "It sounds far-fetched, but the more dependent and adaptable we become with VR, I think the most positive impact will be on tackling something as complex as climate change. ![]() I think many of us believe the reason they’ve targeted developers with a potential launch is that can serve as the key to unlocking the potential with a much wider audience." Apple’s credibility is important here given the history with the Watch and the iPhone. Does mixed reality need killer apps, or is the tech at the stage where people still need to understand the potential? "It’s a little bit of both. ![]()
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